AI-powered personalized product recommendations in eCommerce newsletters
Give your subscribers a more relevant email shopping experience with the new AI-powered personalized product recommendations module. Boost engagement and increase conversions for your eCommerce campaigns with tailored product suggestions based on their shopping behavior.
Recommended products in newsletters
Product recommendations in newsletters are perfect alternative or complementary offers for both potential and existing customers. They’re personalized based on each subscriber’s unique commercial interests, reflected through previous email campaigns and website activity.
The NewsMAN machine learning recommender engine dynamically delivers relevant product suggestions tailored to each subscriber, visitor, or customer.
Recommended Products Group in Emails
To create and send automated emails or newsletters with personalized product recommendations for your subscribers, add a dynamic recommended product group per user in your NewsMAN account, under the E-Commerce section.
Use the Products feature in the newsletter editor and select the sub-feed you created — the campaign content will automatically populate with personalized dynamic content.
Personalized Product Recommendations
After adding the product group with user-specific recommendations, each subscriber will receive their own personalized suggestions. The recommendation module considers their history of viewed and purchased products, generating tailored suggestions based on their preferences.
Each subscriber gets 10 product recommendations, which you can view in the Subscriber Details section — provided you have the eCommerce Remarketing Tracking feature enabled.
Email Automation with Recommended Products
You can insert a dynamic row of personalized product recommendations for each subscriber in email automations, such as viewed products, abandoned cart, or post-purchase emails.
More tailored options based on each customer’s history mean more chances of completing the purchase.